Joyrich is a typical K-Pop brand because it's colorful and crazy. But, and this is what I like about it, it's not over the top, so everybody can easily combine the pieces with his own wardrobe. The price range is also something everybody can afford: between 50 and 150€. And I can't describe it better, than Jessi Jae Joplin does about the S/S 2013 collection (btw: omg I never heard of Jessi Jae Joplin before but this woman is AWESOME! definitely worth a Jeremy!):
"Joyrich is known for their colorful pop graphics and youthful styles and their new Spring/Summer 2013 collection “Luxury Back Street” is no different. They bring back the street fashion of the late 80′s and 90′s in this collection with floral, camo, leopard and all-over prints. I love the nostalgic feel in their jackets, denim, sweaters, shorts and dresses. I can't wait to get my hands on some of these incredible pieces!"
So enough of the talking, raise the curtains for JOYRICH's Spring/Summer 2013 Lookbook!
And last but not least: Where to buy?